Turning Trix

Box of Trix

We are, at the moment, in Charleston, South Carolina. It is a very pleasant city to be in. At least, it is in winter when the humidity and heat and mosquitoes aren’t out of control. We are told that in summer it turns worse. For the time being, though, it’s pretty delightful. It has the feel, the air, of a Caribbean city, but better maintained, and with more wealth and most of the luxuries that make living in the US easy. It’s full of great restaurants – lots of farm-to-table southern cooking, but refined and elevated. It may have even more really great bars making interesting, but still good, cocktails. It’s easy to get around. The houses are lovely and old and full of character. It’s surrounded by a beautiful harbour full of dolphins. It is, really, a very, very nice place indeed.

Yesterday, on a drizzly day, we decided to take a day trip to Myrtle Beach, which we knew was a beach resort on a strand, but didn’t know much else. It is grim. Grim, grim, grim. A hugely unpleasant, soulless place. It reminded me mostly of pictures of those Spanish resort towns that the British infested in the 1980s. A waterfront of ugly, tall, identikit concrete hotels, with no character whatsoever, it was even hard to see the ocean despite driving Ocean Boulevard. The overwhelming characteristic was of decay – these were hotels put up 15 or 20 years ago that have had no maintenance done since. One core characteristic was swimming pools full of faded and chipped waterslides that had once competed to be the most ludicrously over the top and tacky. They often go for a theme, like Polynesia or aquarium, but sometimes just for abstract art. So you sometimes see a lime green shark that a child will slide out of the mouth of, or a purple octopus that they’ll shoot  down the legs of. And sometimes you’ll see something like 30 year old bad Austrian municipal public art, all electric colours and lightning flashes and spheres. This being mid-December, everything was shut. I’ve had a penchant for off-season resort towns for a long time; but Myrtle Beach had none of the charm. There was no waterfront to play on. The shops and restaurants weren’t open even in the hope of getting the passing trade of rubberneckers like me. It was grim.

My eyes hurt just looking at the back of the box. Ow.

Trix Fruitalicious Swirls are definitely more Myrtle Beach than Charleston. They are unutterably nasty. They are deeply unpleasant - and the ugly swirls remind me of the garishly coloured and nasty pools and waterparks.

Trix is, itself,  a brand of cereal here in the US, with quite a lot of history, or at least cultural background: Beth has repeated the advertising tagline “Silly Rabbit, Trix are for kids” to me many time. But I’ve not tried them yet, so can’t compare the Fruitalicious Swirls with their parent cereal. The most obvious comparison for me is with Froot Loops, which I wrote about a while back.

At first taste, Trix Fruitalicious Swirls win. Not just on the spelling of Fruit, either. The actual flavour is better. It’s marginally less artificial, and there’s an underlying cereal flavour which didn’t exist with Froot Loops. There’s something that’s actually holding the chemicals in place.

That said, they’re still not great. The fruit flavours are pretty foul, and fake. And the colours are scary – looking like a mix of diseased sloes and mushy peas and over-seasoned cheesy puffs. They leach out into the milk. After a while, the colours all merge to make a sort of pale puce, or washed out mauve. That is the more appealing side. Before the colours merge, the individual separate colours seep out in to the surrounding liquid so you see a blue halo of milk around the blue cereal. And if there’s one thing I know in life, it’s that milk shouldn’t be blue.

Would you want your children eating these? Really?

Whilst I was eating them, the swirls seemed just about tolerable. In the minutes afterwards, though, things got much, much worse. The residue that was left behind in my mouth, of chemicals and sugar, created flavours and sensations that I don’t want repeated. There were  smells that I’m pretty sure Beth doesn’t want to happen ever again; a lot of acid and chemical that couldn’t be got rid of,  even with a lot of brushing of teeth, and tongue, and mouth, and with mouthwash.

The nutritional value, too, appears to be nil. No more than an hour after breakfast, on our drive towards Myrtle Beach, I felt like I’d not eaten for weeks. I was famished. I’m pretty much convinced that the Trix Swirls had dissolved as sugar and chemicals, and had performed no useful function for my anatomy whatsoever.

There is no old world charm about Trix Fruitalicious Swirls. They are nasty, overwhelming, soul destroying, modern but without any modern appeal, and they leave a gruesome aftertaste: they are definitely the Myrtle Beach, not the Charleston, of breakfast cereals.

Blegh.